How to get more Google reviews for your cleaning business
Last updated: October 2026
Cleaning clients notice the difference the moment they walk in the door. That's the best time to ask for a review. Most happy clients would leave one, but nobody asks them while the house still looks its best.
When to ask
- After a visible result: a first deep clean, a move-in or move-out clean, or a post-construction clean.
- The same day: send the ask when the job is closed, while the client is enjoying the clean.
- Once per client, not every visit: for weekly or biweekly clients, one request and one reminder is plenty.
What to say
Hi {first name}, thanks for having us today! If you love how everything turned out, would you leave us a quick Google review? It really helps a small local team. {review link} – {your name}
Use the direct link to your Google review form so clients don't have to search for you. Build one free with the review link generator, and find more wording in our review request templates.
Catch up on past clients
Ask everyone you cleaned for this year who hasn't reviewed you yet. Export or paste your client list and send the same short message once.
Keep it policy-safe
Ask every client the same way. Don't offer discounts for reviews, and don't only ask the clients you expect to be happy. Reply to every review, good or bad.
How many reviews do you need?
Compare your count with the top local competitors and work out how many asks a month closes the gap. The review gap calculator does the math for free.
Doing it automatically
ReviewAsk connects to Jobber or Housecall Pro and emails each client a one-tap Google review link when a job closes, with one reminder on day 3. SMS is rolling out. You can also paste past clients from a spreadsheet. It works the same way for lawn care, pressure washing, pest control, HVAC, handyman and any other field-service business.
More guides: Lawn care · Pressure washing · HVAC · Pool service · Pest control · All guides
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